Scheme
The plan

Prove it. Then scale it.

How we test My Floor Price Now, price it, and take it to corporate — without getting ahead of ourselves.

The path
0

Prove

Run it on our own two territories. Real leads, real closes.

1

Pilot

Six hand-picked franchises, 60–90 days each.

2

Corporate

Bring proof and testimonials — not an idea.

3

Scale

Roll out with marketing behind it.

The pilot at a glance
6
franchises
60–90 days
each, live
$149/mo
founders rate (free first 60)
$300–500
ad budget so leads flow
Pricing
Pilot — founding 6

Founders deal

Free 60 days, then $149/mo locked
  • Per-lead waived during pilot
  • Setup waived
  • Branded page, leads to your phone
They give back: weekly feedback, their metrics, and a testimonial if it works.
After the pilot

Standard

$300/mo
  • Member lead rate (marketing tier)
  • $500–$1,000 setup
  • Same tool, full price
Founders keep their locked rate — that's the reward for going first.
Timeline
1
Wk 0–3

Pre-work

Finish the build, load real pricing, legal check.

2
Wk 4–9

Prove

Live on our two territories. Capture baseline + results.

3
Wk 6–8

Heads-up

Quiet word to corporate. Read their stance.

4
Wk 10–22

Pilot

Six franchises, weekly check-ins.

5
Wk 18+

Pitch + scale

Corporate, with data. Then roll out.

What we track
★ The one that matters

Do anchored leads close better?

Booked-visit → closed-job rate, against our normal close rate. This is the whole pitch.

★ The one that protects us

Does the 95% range hold?

Did the final sold price land inside the range we showed? Credibility and liability both ride on this.

Leads capturedHow many booked visits the tool creates.
Cost per qualified leadAd spend ÷ qualified leads — the unit economics.
Wasted visits avoidedProof of less time on the road.

Always measured against each franchise's baseline — capture their current close rate and average ticket before go-live, or there's no lift to show.

When to go to corporate
Move 1 · during Phase 0

A quiet heads-up

An internal tool for our own territories is our own marketing. A low-key heads-up keeps us from looking like we went around them later.

Move 2 · after proof

The formal pitch

Now we have numbers and testimonials. Offer them the big one: license or endorse it system-wide.

The hard line: no broad paid rollout to other territories before corporate has weighed in. Internal beta and a small, corporate-aware pilot are the safe lanes.
What makes it work
✓Finish the product first
✓Real pricing, real 95%
✓Ads so leads actually flow
✓Fast follow-up on every lead
✓Tight "qualified lead" definition
✓Own your leads & data
✓Don't surprise corporate